We live in an informational society. Companies need to communicate information about their course to their trainers, clients, and potential clients quickly and clearly. Your course description sells your course and you should not underestimate the importance of its function. The more you tell the more you sell. That is the main reason there is no limit to the amount of information you can enter into your course description on Courses.ie.
Your course description engages with your potential client. They are looking for specific information that tells them “This is the Course for you!” You maximise this opportunity by providing a good, descriptive outline of your course, with as many keywords relevant to the content as possible.
Why include keywords?
1. Searches are done by keywords and most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important.
2. People search in weird and wonderful ways so Include variations of your keywords
People will search for your course using all sorts of keywords. Making your course easy to find means including, capitalised and plural keywords. Always include the longer forms of keywords too. For example, use "Public Relations" as well as "PR." “Short Term Courses” as well as “Part Time Courses”, “Part-time Courses”, “Part time Course”.
3. Include your category in the course description also. Not everyone searches using the category button, but include category as a keyword in a string of keywords. E.g., “full time computer programming course java”
We also want to help course seekers get to the course that they want. Having good descriptive information along with good communication skills and ease of contact are essential for course seekers. Ultimately course seekers want quick and easy access to booking the course they want, and course providers want searchers to contact them and book that course. That is why seekers have access to the providers contact details, email and web clickable links, and an email enquiry form (provided an email has been supplied.
Often people are searching for course information for their friend, brother, sister, boyfriend, girlfriend, significant other, so we have provided a Tell a Friend Link too!
Remember your course description is there for a reason, to inform seekers of your course content and the more content the better informed the course seeker is and the quicker they can come to a decision on the course that they want to do.
