Personally, I have been blogging for years. I was and still am a deplorable emailer, so my personal blog was a way of keeping friends and family in touch with my daily goings on through words and photographs. (emm, I hear them say…Daily? Err, make that feast or famine blogging!)
It seemed a naturally progression to start a business blog as I see blogging as a wonderful means of quick communication. It also personalises a business, as it offers an inexpensive means of keeping in touch with your clients, passing on advice, tips, information etc.
Businesses can spend a fortune on setting up web sites and then just leave them there to rot. Mainly this is because they do not have the training, resources or experience in web design to update regularly. Those that do update probably rely on a web design firm who have little or no personal interaction with the business, it is just another job.
Incorporating a business blog gives you an inexpensive means of:
- Having a web site
- Keeping it updated
- Little to no experience required.
- Anyone can do it from the MD to the Receptionist.
- If done well will keep your clients focused on your business and site and keep them calling back for updates or just to see if there is any gossip!
- Introduce your business, services, and team to potential new clients.
Within the Courses.ie team we have the expertise and know- how to put up a very snazzy blog, but we decided not to. We went with one of the free blogging tools that are out there that is quick and easy to set up and use instantly. No doubt, knowing some of the team, the appearance will change from time to time as they are design freaks :-)
Ok, so who are we and what do we do?
Courses.ie was created to be a one source directory for adults and children seeking any course, activity or summer camp throughout the island of Ireland. Be it belly dancing in Ballydehob, an Irish summer camp in Galway, or an evening class to learn Serbo – Croat, Courses.ie is the place to look!
I suppose I have to admit to the idea starting with me, mother of 1 highly energised teenager! I was at my wits end summer three years ago looking for something, anything, to keep him occupied, safe, interested and possibly even learning for the holidays. Rather than waiting for flyers to come in the door for the different summer camps I thought I would use the incredible resources of the net to find him a new past-time or interest. Hours later I was giving up hope of finding him anything. Most of the results I got for anything remotely different were in the US, and no, was not planning on sending him off that far! The thought flashed through my mind then that a site was needed that would put up all these listings.
Three years on, I decided to see if it had been done and found out no. The rest as they say is history. I have been asked many times why I did not do it three years ago but family commitments deemed otherwise, but…
We are here now!!
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